UPDATE: THIS BRIEF WAS DELAYED TILL SUMMER 2016
B R I E F T I T L E
Lone.Rascal Promo Products
B R I E F
Produce promotional material for the Lone.Rascal clothing brand.
This should include a design that interacts with the logo/name of brand that can be used on a canvas bag, leaflet, sticker etc could propose some ideas, such as a fun fluffy keyring etc but should definitely produce the canvas bag!
P R O D U C T
Canvas bag, leaflet, stickers etc
Could make a GIF with just a few illustrations - Photoshop, window - animation, timeline, layers etc.
T O N E O F V O I C E
Fun, free spirited, festival vibe, boho, hippy, emotion, happy, creative, colourful, vibrant, young, retro, musical
A U D I E N C E
Young, female, willing to spend money on good quality creative outfits that you would usually just wear to a festival - middle class, or just creative dressers/out there people!
C O N T E X T
Promotional products, attracting an audience and making them aware of the brand.
A D D I T I O N A L I N F O R M A T I O N / C O N S I D E R A T I O N S
This will be good for me to get my work out there - as they will probably use them in a photo shoot etc for their own branding which will also help my own branding… I could include a wasp? Also they will feature it on their social media platforms as branding and in real life such as when they are selling at festivals.
For the designs themselves I was thinking about patterned backgrounds with white for the text/illustrations etc as they have this look in their branding already. I was also thinking that I could produce some stencils as these would also create this effect of negative space. I was thinking about using block colours or textures such as snakeskin/eyes/faces/scenes etc. could do this through collage or photoshop.
M A N D A T O R Y R E Q U I R E M E N T S
D E L I V E R A B L E S
A range of proposed promotional material for the clothing brand Lone.Rascal
Produce some of these proposed products for example the canvas bag, leaflet/handout/beermat/ keyring/ animation etc.
(An animation would probably be quite useful as they could put it on their instagram/website/social media platforms and also once I have created it I can just send it over online, the other products will have a much larger production time once the product has been made once.)
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