Media and content ideas:
Here are some experiments with format and patterns; I tried to incorporate imagery that links to the companies themes for the alcohol; fun and girly so I included flowers and also cocktail accessories such as lemons and strawberries. For this I used pen however we are aiming to use a watercolour technique:
Below I was looking at recent fashion weeks and some of the models and guests attending, I tried to incorporate the alcohol into the image however this was just quick sketches so they do not look very realistic. Also this is not the aesthetic we are looking for and I think it is crucial we make a big part of the image the bottle itself so I will continue to explore this and try to combine the fun loving girls with the bottle in one working image. I will also do this in watercolour to get an idea on how this will work together.
Colour Scheme: Black and white (like Scavi and Ray's logo etc) navy and red: A common colour palette used in recent issues of Vogue:
Thinking about how to incorporate the alcohol into the image while still being girly, flirty and fun etc: some of my previous work for Absolut Vodka: this was using pen though - for this current project we are looking at a watercolour direction:
26/02/2015 Meeting:
Collab
Research context fashion show
Photoshoot -different angles -close up portraits of drinking partying and having fun,
Photoshop out backgrounds so u have the individual images
Monday afternoon/eve min 30mins to discuss and arrange layout/formats with these portraits together.
Decide chosen portraits
Draw face outline and drink Thursday!
Swap designs add details
Portraits
Create some finished mood boards
Cocktail ingredients - mood board and colour scheme - prosecco cocktails-
-what are we going to produce, what are we going to propose, how are we going to present it?
19th responsive deadline!
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