Wednesday 11 February 2015

OUIL505: Girl Power

The phrase "girl power", as a term of empowerment, expressed a cultural phenomenon of the 1990s and early 2000s (decade). It is also linked to third-wave feminism. The term was made popular by the Spice Girls in the mid-to-late 1990s.
One of the earliest uses of the phrase "Girl Power" was in 1987 by a London based 'capella' all-girl group called 'Mint Juleps' in a song entitled 'Girl to the Power of 6'. It was subsequently used in a fanzine by punk band Bikini Kill. The phrase is sometimes spelled as "grrrl power", initially associated with Riot Grrrl.[1][2]
"Girl power" was later utilized by a number of bands during the early 1990s, such as the Welsh indie band Helen Love[3] and thePlumstead pop-punk duo Shampoo,[4] who released an album and single titled Girl Power in 1995.
The phrase entered the mainstream, however, during the mid-1990s with the British pop quintet Spice Girls.[5][6][7] Professor Susan Hopkins, in her 2002 text, Girl Heroes: The New Force in Popular Culture, suggested a correlation between "girl power", Spice Girls and female action heroes at the end of the 20th century.[8]
Other scholars have also examined the phrase, "girl power", often within the context of the academic field, Buffy Studies.[9] Media theorist Kathleen Rowe Karlyn in her article "Scream, Popular Culture, and Feminism's Third Wave: I'm Not My Mother"[10] and Irene Karras in "The Third Wave's Final girlBuffy the Vampire Slayer" suggest a link withthird-wave feminism. Frances Early and Kathleen Kennedy in the introduction to Athena’s Daughters: Television’s New Women Warriors, discuss what they describe as a link between girl power and a "new" image of women warriors in popular culture
In 2001, the Oxford English Dictionary added the term girl power,"[12] defining this phrase as:
Power exercised girls; spec. a self-reliant attitude among girls and young women manifested in ambition, assertiveness, and individualism. Although also used more widely (esp. as a slogan), the term has been particularly and repeatedly associated with popular music; most notably in the early 1990s with the briefly prominent ‘riot girl’ movement in the United States (cf. RIOT GIRL n.); then, in the late 1990s, with the British all-female group The Spice Girls.[13]
The OED further offers an example of this term by quoting from "Angel Delight", an article in the March 24, 2001 issue of Dreamwatch about the television series Dark Angel:
After the Sarah Connors and Ellen Ripleys of the 1980s, the 1990s weren't so kind to the superwoman format—Xena Warrior Princess excepted. But it's a new 2000 millennium now, and while Charlie's Angels and Crouching Tiger, Hidden Dragon are kicking up a storm on movie screens, it's been down to James Cameron to bring empowered female warriors back to television screens. And tellingly, Cameron has done it by mixing the sober feminism of his Terminator and Aliens characters with the sexed-up girl power of a Britney Spears concert. The result is Dark Angel.[14]

Criticism[edit]

Dr. Debbie Ging, Chair of the BA in Communications Studies in Dublin City University, was critical of the "Girl power" ideals, and linked it to the sexualisation of younger children, girls in particular.[15] Amy McClure of North Carolina State University warns against placing too much hope on girl power as an empowering concept. She says, “An ideology based on consumerism can never be a revolutionary social movement. The fact that it appears to be a revolutionary movement is a dangerous lie that not only marketers sell to us but that we often happily sell to ourselves.”[16] Media can sometimes present a narrow definition of what it means to be a girl today. One common example being popular toys such Mattel’s Barbie. The recent “I can be” Barbie[17] embodies this concept of “girl power”: that little girls can be anything they want when they grow up. Arguably, Barbie's image may also present narrowed options with which girls can identify.[18]


Girl Power
Girl Code: 

The Cheater Girls:

Spice Girls:




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