- Set clear aims and objectives
- Be SMART
(Specific, measurable, achievable, realistic and time conscious) - Use words from your brief
- Justify the need for your proposal
- Describe your audience
- Describe your motivations
- Consider the reader
- Eliminate vagueness
- Visualize the ending
- Assume nothing.
Create 3-5 A3 mood boards that visually communicate my Save the Children 'Read on Get on' brief.
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