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BA (Hons.)
Illustration
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LEVEL
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05
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Module
Code
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OUIL505
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2014/15
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Module Title
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ILLUSTRATION
2: Applied Illustration
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STUDIO BRIEF 1: Project
Proposal
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Project Rationale
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What are you
proposing to do? (Product, Range & Distribution)
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I plan to create a finished surface pattern
(or multiple) that is professionally finished and neatly designed and thought
through.
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A finished make up bag, supporting the ‘lipstick’
feminism movement, that is thoroughly sewn and executed so that it is secure
and working.
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Create a proposal for a range of products and
packaging using this surface pattern.
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Put care and thought into combining the
various elements and subjects within my concept and themes.
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Ensure that the colour palette and atmosphere
of the surface pattern design reflects female empowerment (along with the
other aims of third-wave feminism, e.g. LGBT rights).
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Plan: carefully plan and organize when to
explore concepts and media in visual journal; when to start planning out a
final (or multiple) surface patterns; experimenting with how this would best
work on my proposed products, particularly the makeup bag; when to start
actually making the final product.
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Continued blogging recording work, analysis
and evaluation, ideas and potential direction, artist influences, other
products in this field and relevant feminists.
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I am also considering creating a pencil case
if time constraints allow as I think this is also relevant to the theme of
female empowerment as it investigates the importance of female education.
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What do you want
achieve?
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Communicate the aims and messages of third
wave feminism to girls and women in todays society. Important to enforce the
message of female empowerment and open mindedness; having ‘choice’ whether it’s
wearing makeup, being LGBT, taking the pill etc.
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A product in which the material and design
reflect the overall purpose/message of the project.
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What do you want
learn from doing it?
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Knowledge
in making a tactile garment/product. Putting action into the proposal! This
will mean learning techniques and methods such as sewing, collaging
material/patchwork, applique, painting/inking onto material.
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Knowledge
into the uses of different materials and how this will effect your product;
stiff/elastic, using zips etc.
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I
want to learn more about thirdwave/lipstick feminism. Also the key and
influential feminists in the past and present.
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Realistic
ambitions when making a product under a time restraint. It will be a good
learning experience to attempt to create this product however this may cause
me limitations in the quality of the product. Quality is key in this range so
hopefully I will be able to create one finished product at least.
·
It
will also teach me the issues when using my chosen processes, for example
using the sewing machine I may create something unfixable or wreck the fabric.
When cutting the fabric I may cut out the wrong parts or to the wrong shape
and I may sew the material inside out or to the wrong edges. My final result
may not be what I expected however hopefully with these easy mistakes on the
forefront of my mind I will be able to avoid most mishaps.
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THEMES
/ SUBJECTS
What Themes/Subjects will form the content of
your work for this module? This should include Theoretical and non- creative
based content and concerns. This section should identify your consideration
of the social, cultural, ethical and creative concerns of contemporary
practice
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GENERAL
THEMES:
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Feminism: third wave/lipstick
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Choice
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Flowers
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Anatomy
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Power (womens)
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LGBT rights (the beauty in any love/embrace)
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Patterns
SPECIFIC
SUBJECTS:
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PRACTICAL & CONCEPTUAL APPLICATION
What
areas of Illustration do you intend to investigate in relation to the
practical and conceptual, production / distribution of work in response to
selected briefs.
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SPECIFIC
DISCIPLINARY AREA:
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Product and Packaging
AUDIENCE/CONTEXTS:
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Those buying the products for themselves.
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Those buying the products for friends or
relatives as a present.
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It will be mainly girls and women however
also could be for men who use makeup or the other products.
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Above all they will look girly and feminine;
this will attract a certain type of buyer. Then when they start to look
closer they will see the imagery; this will reflect the views of third wave
feminism so will empower these women drawn to the product by the pretty
pattern and colours.
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This product will be used daily – an investment
rather than a one off novelty.
PRODUCTION
/ Distribution Methods:
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It will be hand crafted however I may need to
print or screen print the surface pattern design onto the fabric. This will
depend on what media I want to use; if I choose to hand ink/paint onto the
material I may not need to screen print. I will only be creating one or a
small amount of the product however in my proposed range the production would
be a work force of makers and going to high end retailers for unique designs
(every product would be slightly different – different part of the surface
pattern design/paint/material used) such as Liberties, Harvey Nichols,
Harrods, Selfridges, Anthropologie etc.
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This product will be an investment; used
daily and admired rather than a one off throw away novelty.
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The 3-D aspect/material will add a tactile
selling point as well as having a use; it will feel nice/pretty.
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CONTEXTUAL
REFERENCES
Identify areas of professional/creative
practices that will inform the contextualization of the work that you
produce. This should include specific illustrators, studios, practitioner’s
and products as well as broader creative disciplines and methods of Production
/ Distribution.
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ILLUSTRATORS
/ DESIGNERS / STUDIOS:
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Artist’s and designers that use material to
make art and draw with stitches.
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William Morris
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Tracy Emin
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Germaine Greer
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Beyonce
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Nicki Minaj
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Lily Allen
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Sports ad- This Girl Can?
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Julie Vermeille
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Debbie Smyth
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Marta Mattsson
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Georgie Meadows
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Caroline Kirton
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Sandeep Jandu
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Catherine Green
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Emily Jo Gibbs
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Briona Daniels
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Cos Ahmet
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CREATIVE
SKILLS
What
practical skills do you intend to further develop and apply during your
project. What do you intend to use the skills for. Consider extending the use
of skills that you already have in order to deliver work of a higher standard
as well as identifying new skills that you will need to develop.
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Sketchbook/visual journal: I will explore how
to practically/visually explore concepts such as third wave feminism, and
being ‘girly’ etc. I will do this partially by exploring ‘girly’ colour
palettes, patterns, flowers and other imagery; combining this with motifs of
power and womanhood/anatomy, and LBGT rights as well as including quotes and
key words to the movement (feminism). It sounds a lot going on however I want
it to be full of images and patterns tying them all together; it will be a
struggle I will take on to create something beautiful out of this mass of
imagery and pattern.
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I will experiment and further develop my
practical skills in sewing; hand stitching and using a sewing machine. I plan
to do a sewing machine workshop as it has been a while since I last used one
and I have never used one in which the material is movable freehand so using
this technique should be really beneficial to my project as I plan on drawing
through thread.
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I also intend to further develop my practical
skills in font knowledge and creation. I have vary limited knowledge at the
moment on this element of graphic design however I intend on talking to some
students on the graphic design course to get ideas on which fonts would have
the most impact in relation to my designs. I want to use juxtaposing fonts to
the content; for this I will need to collate my feminist quotes and key words,
first.
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KEY
TEXTS.
List a selected number of books, articles and
texts that are central to your proposed area of practice. These should
include a combination of design and non-practice based books, theoretical
texts as well as visual publications.
You should include a list of relevant
websites
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Germaine Greer
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Little Women?
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Barbara Kruger
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Bell Hooks
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Lynne Segal
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Womans hour bbc radio 4
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Girl Power
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Spice Girls
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The Ultimate Guide to Art Quilting
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Botany for the Artist
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Anatomy for the Artist
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Everyday Sexism Project – Laura Bates.
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Nicki Minaj/Beyonce interviews and
documentaries and other influential females.
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Guerrilla Girls
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ADDITIONAL INFORMATION
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Social/cultural impact: hopefully I’ll be
able to convey a positive message as this is how I interpret third-wave
feminism, however there will always be backlash/opponents for example some
other feminists/masogynists/homophobics.
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Technological concerns: using a sewing
machine – could easily go wrong and the material and time may be limited.
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Some of the content may be offensive such as
some of the images of anatomy used or two men kissing.- This may mean the
work should be targeted at an older audience however I don’t think there is
any reason to hide these elements from younger people?
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Project Planner
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1
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Module
Briefing
Studio
Brief 1
Research
& Proposal
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2
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3
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4
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Proposal
Submission
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5
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Studio
Brief 2
Development
& Production
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6
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7
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8
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9
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EASTER
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10
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11
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12
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13
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Studio
Brief 3*
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14
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15
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Module
Submission
14
/ 05 / 2015
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