Showing posts with label Save the Children Read on Get on. Show all posts
Showing posts with label Save the Children Read on Get on. Show all posts
Tuesday, 17 February 2015
Wednesday, 10 December 2014
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Friday, 28 November 2014
Save the Children: Sketchbook
Heavily inspired by Quentin Blake I focused on the style of children's book illustrations, hand drawn with pen of varying thickness on brown paper. I then photographed them and edited them on Adobe Photoshop to change the levels and add colour. I think I will use the colour scheme used in the Save the Children logo and the Read on Get on campaign. However, in the latter one the colour palette is really varied,,, I will have to experiment with either sticking to a simpler colour scheme of red and white or the more varied one.
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IMPROVEMENTS: When I draw out my final design I will scan it in or photograph it under good lighting so that the entire page is equally lit up. My photographs above- although a good quality in line, had shadow around the bottom of the page which meant the colours looked different in relation to the drawings on the top of the page and those at the bottom. I also think it will just give it a much more professional look overall. Also seeing as the colour scheme for the Save the Children charity is red and white, I will probably use a white background, even though I like this more rustic brown paper background, the white will give it a more finished look and make the illustrations look much clearer.
Save the Children: Contextual Research
Illustrators
Quentin Blake
http://uk.pinterest.com/dearalice1/quentin-blake/
Dr. Seuss
http://uk.pinterest.com/dearalice1/dr-seuss/
Quentin Blake
http://uk.pinterest.com/dearalice1/quentin-blake/
http://uk.pinterest.com/dearalice1/dr-seuss/
Save the Children: Brief Peer Review
Before I introduced my brief proposal to my peers I came up with a few specific questions I particularly wanted feedback on. After posing these questions to my focus group I then read them my brief proposal and they answered my questions with their individual ideas for my project.
My questions:
What format should I present my work in?
Animation would be good as you could portray your message successfully - it would draw parallels as your animation flicks between scenes showing the different families - the one thing in common would be fun bonding time over reading - helping the child.
If I do a GIF/animation (a really simple one) how many scenes should I include?
About 5 scenes, however experiment with trying to capture the UK general public in a simple amount of scenes.
Should I include quotes from authors such as Dr. Seuss and Roald Dahl?
The quote would be good to reinforce the message, Font-wise it would be effective to have it in children's writing and lots of colour. The text could appear (for minimum of three seconds) at the end of the animation to reinforce the message of the animation... then a page showing the charity details/website/phone number to end the animation.
Should I also include other male role models such as brothers, stepdads, granddads, cousins, uncles?
It would be good to include other family members for those in the public that may not have their child's dad in the picture and to acknowledge the roles of others in the family dynamics that have a huge impact on a child's upbringing.
My thoughts:
My feedback suggested about 5 scenes but to try to represent the UK general public in this... I think this will be really hard however I could capture quite a large amount of people in the images if I don't specify skin/hair colour so I could do the people in black and white or random colours. The book could look like its irradiating colour.. this is something to be explored in my sketch book.
The authors quote was suggested to be near the end. I think this would be effective to reinforce the message within the illustrations however if I were to do a difference in scenes such as to start off with a child trying to read on their own/watching tv then I could seperate that part with the next, of dads helping their children, with the page with the quote. However I think keeping it as simple as possible would be most effective.
Thinking about flicking through scenes as simply as possible, and of the Save the Children animation for girls not getting forced in to marriage (where the girl grows up and then passes on her way of life of education down her own children from generation to generation), has made me think about the possibilities of starting off with one child trying to read... perhaps then a man/grandad comes appears... line drawing? Is he there or not - not as steady a drawing as the child- showing the potential of a male role model. Then the child grows up still reading the same book...same save the children logo however maybe the statistics can come out of it/be in the background while the child grows up. A baby appears, then grows. Another baby appears. Depending on how much time I have this cycle of growing up can continue. I think it should end with either the whole family - great grandad, grandad, dad, children all reading together or to have a more moving feeling and to target families who may be missing some male role models; end with the older child reading to the younger one.
Then the authors quote can appear to reinforce the message of the piece to encourage reading.
Finally ending on a screen showing the Read on Get on logo and Save the Children information,
Also think about the potential of having the child read out the story over the phone to a family member that cannot be there; showing that their is no excuse not to bond with your child over books/stories. Just ten minutes!!
Note: Slow down animation and keep it simple! This will allow the audience to understand and take in the messages in it and for it to have most impact.
Note: When actually creating the animation I can put multiple layers together so if I just focuss on creating the storyline, I can then add the statistics afterwards and perhaps loop them (if I want to have the font hand drawn in children's writing in different colour - can look like its moving slightly) depending how long I need each statistic up, To exaggerate the importance of reading the page could fill up with statistics (overwhelming) and then the key letters to spell 'Read on Get on' could move together to the centre of the page or to surround the child. The child could look up at it. read the letters or move the letters- reach up and grab them- put them into order - simply.
I have narrowed down the quotes I want to include in my animation to three...
"So Matilda's strong young mind continued to grow, nurtured by the voices of all those authors who had sent their books out into the world like ships on the sea. These books gave Matilda a hopeful and comforting message: you are not alone." - Roald Dahl
I love this quote because it is filled with emotion and it is clear that Roald Dahl is speaking to all the children reading his book, not just telling a story but communicating a powerful message through his literature; you are not alone. These four words are so powerful.
"The more you read, the more things you will know. The more that you learn, the more places you will go." - Dr Seuss
I think this quote perfectly sums up the power of reading and Save the Children's message of 'Read on Get on.'
"You're never too old, too wacky, too wild to puck up a book and read to a child." -Dr. Seuss
This quote is fantastic as it combines both literary devices, alliteration, rhyming and rhythm, and the message of the Save the Children campaign Read on Get on. It is a simple and true statement... nothing is a valid excuse to get in the way of reading to a child.
NOTE: When the last screen shows - black/dark screen... then a little light switches on from a torch - child reading book on their own or something. Really quick and cheeky.
My questions:
What format should I present my work in?
Animation would be good as you could portray your message successfully - it would draw parallels as your animation flicks between scenes showing the different families - the one thing in common would be fun bonding time over reading - helping the child.
If I do a GIF/animation (a really simple one) how many scenes should I include?
About 5 scenes, however experiment with trying to capture the UK general public in a simple amount of scenes.
Should I include quotes from authors such as Dr. Seuss and Roald Dahl?
The quote would be good to reinforce the message, Font-wise it would be effective to have it in children's writing and lots of colour. The text could appear (for minimum of three seconds) at the end of the animation to reinforce the message of the animation... then a page showing the charity details/website/phone number to end the animation.
Should I also include other male role models such as brothers, stepdads, granddads, cousins, uncles?
It would be good to include other family members for those in the public that may not have their child's dad in the picture and to acknowledge the roles of others in the family dynamics that have a huge impact on a child's upbringing.
My feedback suggested about 5 scenes but to try to represent the UK general public in this... I think this will be really hard however I could capture quite a large amount of people in the images if I don't specify skin/hair colour so I could do the people in black and white or random colours. The book could look like its irradiating colour.. this is something to be explored in my sketch book.
The authors quote was suggested to be near the end. I think this would be effective to reinforce the message within the illustrations however if I were to do a difference in scenes such as to start off with a child trying to read on their own/watching tv then I could seperate that part with the next, of dads helping their children, with the page with the quote. However I think keeping it as simple as possible would be most effective.
Thinking about flicking through scenes as simply as possible, and of the Save the Children animation for girls not getting forced in to marriage (where the girl grows up and then passes on her way of life of education down her own children from generation to generation), has made me think about the possibilities of starting off with one child trying to read... perhaps then a man/grandad comes appears... line drawing? Is he there or not - not as steady a drawing as the child- showing the potential of a male role model. Then the child grows up still reading the same book...same save the children logo however maybe the statistics can come out of it/be in the background while the child grows up. A baby appears, then grows. Another baby appears. Depending on how much time I have this cycle of growing up can continue. I think it should end with either the whole family - great grandad, grandad, dad, children all reading together or to have a more moving feeling and to target families who may be missing some male role models; end with the older child reading to the younger one.
Then the authors quote can appear to reinforce the message of the piece to encourage reading.
Finally ending on a screen showing the Read on Get on logo and Save the Children information,
Also think about the potential of having the child read out the story over the phone to a family member that cannot be there; showing that their is no excuse not to bond with your child over books/stories. Just ten minutes!!
Note: Slow down animation and keep it simple! This will allow the audience to understand and take in the messages in it and for it to have most impact.
Note: When actually creating the animation I can put multiple layers together so if I just focuss on creating the storyline, I can then add the statistics afterwards and perhaps loop them (if I want to have the font hand drawn in children's writing in different colour - can look like its moving slightly) depending how long I need each statistic up, To exaggerate the importance of reading the page could fill up with statistics (overwhelming) and then the key letters to spell 'Read on Get on' could move together to the centre of the page or to surround the child. The child could look up at it. read the letters or move the letters- reach up and grab them- put them into order - simply.
I have narrowed down the quotes I want to include in my animation to three...
"So Matilda's strong young mind continued to grow, nurtured by the voices of all those authors who had sent their books out into the world like ships on the sea. These books gave Matilda a hopeful and comforting message: you are not alone." - Roald Dahl
I love this quote because it is filled with emotion and it is clear that Roald Dahl is speaking to all the children reading his book, not just telling a story but communicating a powerful message through his literature; you are not alone. These four words are so powerful.
"The more you read, the more things you will know. The more that you learn, the more places you will go." - Dr Seuss
I think this quote perfectly sums up the power of reading and Save the Children's message of 'Read on Get on.'
"You're never too old, too wacky, too wild to puck up a book and read to a child." -Dr. Seuss
This quote is fantastic as it combines both literary devices, alliteration, rhyming and rhythm, and the message of the Save the Children campaign Read on Get on. It is a simple and true statement... nothing is a valid excuse to get in the way of reading to a child.
NOTE: When the last screen shows - black/dark screen... then a little light switches on from a torch - child reading book on their own or something. Really quick and cheeky.
Wednesday, 26 November 2014
Save the Children: Contextual Research
https://www.youtube.com/watch?v=u05C7bIkYm8
In this animation I like how they have used time and a motif of a clock to draw the audience in with a sense of urgency whilst portraying the message that these girls are running out of time. I also like how they have gone back in time after showing one negative route for the girl and then juxtaposing it with the positive future - what the charities aims are for. I could incorporate this into my work; before theyre 11 you should read 10 mins a day with your child to ensure they leave school with a good level of literacy and a positive attitude towards reading.
https://www.youtube.com/watch?v=Q_SAtk6qOy8
This is a hugely moving piece with a strong message. I will need to think about the emotional aspects of both the pride and love that comes with reading to your child and the embarrassment/awkwardness and rehabilitating effects that not being confident in reading could bring.
https://www.youtube.com/watch?v=vkLmhU1lwXc
They have used illustration to convey their message to help Syria via a reliable registered charity. They succeeded in this by moving through the steps slowly, clearly and simply; they did not over complicate the imagery so everything could be taken in and understood in the first viewing of the advert,
https://www.youtube.com/watch?v=Orb6xXPPBKo
This is the official Save the Children Read on Get on advert and I think it's really effective in showing how important it is that we learn to read when young. Some people I have spoken to think that it is unrealistic and over the top however I think this makes it more effective and engaging to the viewer as it has some shock factor involved, I also don't think it's that over the top as I believe having parents encouraging their child to read is a massive help in improving reading skills and confidence.
https://www.youtube.com/watch?v=gN33vilOTbg
This advert is good as it targets moving the audience by showing the emotions from the children and how theyve improved. Nobody wants a child to feel ashamed (of being unable to read) knowing you can help- what stops you from helping them. This advert is a good child's perspective on learning to read.
I decided to research into authors quotes about reading...
Roald Dahl: “I have a passion for teaching kids to become readers, to become comfortable with a book, not daunted. Books shouldn't be daunting, they should be funny, exciting and wonderful; and learning to be a reader gives a terrific advantage.”
“The books transported her into new worlds and introduced her to amazing people who lived exciting lives. She went on olden-day sailing ships with Joseph Conrad. She went to Africa with Ernest Hemingway and to India with Rudyard Kipling. She travelled all over the world while sitting in her little room in an English village.” - Maltilda
“So Matilda’s strong young mind continued to grow, nurtured by the voices of all those authors who had sent their books out into the world like ships on the sea. These books gave Matilda a hopeful and comforting message: You are not alone.”
'I find that the only way to make my characters really interesting to children is to exaggerate all their good or bad qualities, and so if a person is nasty or bad or cruel, you make them very nasty, very bad, very cruel. If they are ugly, you make them extremely ugly. That, I think, is fun and makes an impact.' I like this quote for inspiration for my illustrations in general!
Dr.Seuss - The more you read, the more things you will know. The more that you learn, the more places you will go.
Think left and think right and think low and think high. Oh, the thinks you can think up if only you try!'
Fantasy is a necessary ingredient in living, it's a way of looking at life through the wrong end of a telescope, and that enables you to laugh at life's realities.
You're never too old, too wacky, too wild, to pick up a book and read to a child.
I start drawing, and eventually the characters involve themselves in a situation. Then in the end, I go back and try to cut out most of the preachments. - good inspiration for the process of image making.
In this animation I like how they have used time and a motif of a clock to draw the audience in with a sense of urgency whilst portraying the message that these girls are running out of time. I also like how they have gone back in time after showing one negative route for the girl and then juxtaposing it with the positive future - what the charities aims are for. I could incorporate this into my work; before theyre 11 you should read 10 mins a day with your child to ensure they leave school with a good level of literacy and a positive attitude towards reading.
https://www.youtube.com/watch?v=Q_SAtk6qOy8
This is a hugely moving piece with a strong message. I will need to think about the emotional aspects of both the pride and love that comes with reading to your child and the embarrassment/awkwardness and rehabilitating effects that not being confident in reading could bring.
https://www.youtube.com/watch?v=vkLmhU1lwXc
They have used illustration to convey their message to help Syria via a reliable registered charity. They succeeded in this by moving through the steps slowly, clearly and simply; they did not over complicate the imagery so everything could be taken in and understood in the first viewing of the advert,
https://www.youtube.com/watch?v=Orb6xXPPBKo
This is the official Save the Children Read on Get on advert and I think it's really effective in showing how important it is that we learn to read when young. Some people I have spoken to think that it is unrealistic and over the top however I think this makes it more effective and engaging to the viewer as it has some shock factor involved, I also don't think it's that over the top as I believe having parents encouraging their child to read is a massive help in improving reading skills and confidence.
https://www.youtube.com/watch?v=gN33vilOTbg
This advert is good as it targets moving the audience by showing the emotions from the children and how theyve improved. Nobody wants a child to feel ashamed (of being unable to read) knowing you can help- what stops you from helping them. This advert is a good child's perspective on learning to read.
I decided to research into authors quotes about reading...
Roald Dahl: “I have a passion for teaching kids to become readers, to become comfortable with a book, not daunted. Books shouldn't be daunting, they should be funny, exciting and wonderful; and learning to be a reader gives a terrific advantage.”
“The books transported her into new worlds and introduced her to amazing people who lived exciting lives. She went on olden-day sailing ships with Joseph Conrad. She went to Africa with Ernest Hemingway and to India with Rudyard Kipling. She travelled all over the world while sitting in her little room in an English village.” - Maltilda
“So Matilda’s strong young mind continued to grow, nurtured by the voices of all those authors who had sent their books out into the world like ships on the sea. These books gave Matilda a hopeful and comforting message: You are not alone.”
'I find that the only way to make my characters really interesting to children is to exaggerate all their good or bad qualities, and so if a person is nasty or bad or cruel, you make them very nasty, very bad, very cruel. If they are ugly, you make them extremely ugly. That, I think, is fun and makes an impact.' I like this quote for inspiration for my illustrations in general!
Dr.Seuss - The more you read, the more things you will know. The more that you learn, the more places you will go.
Think left and think right and think low and think high. Oh, the thinks you can think up if only you try!'
Fantasy is a necessary ingredient in living, it's a way of looking at life through the wrong end of a telescope, and that enables you to laugh at life's realities.
You're never too old, too wacky, too wild, to pick up a book and read to a child.
I start drawing, and eventually the characters involve themselves in a situation. Then in the end, I go back and try to cut out most of the preachments. - good inspiration for the process of image making.
Save the Children: Project Proposal
SAVE THE CHILDREN –
READ ON, GET ON.
What’s the problem?
Every year in the UK 130,000 children leave primary school
not reading as well as they should. 40% of all children from poorer
backgrounds.
What do they want you
to do about it?
Deliver a creative resource that will inspire and motivate
the target audience.
What are they trying
to achieve?
Inspire and motivate dads to read to their children, and by
2025 to have every child as a confident reader.
Who will benefit?
Dads and kids.
Raise awareness for Save the Children Charity, UK poverty and reading.
Raise awareness for Save the Children Charity, UK poverty and reading.
Who is the audience?
Dads; mainly with children under 11 and those in low income
families.
What are you expected
to communicate?
To inspire and motivate dads to read to their children 10
minutes a day.
To include specific logos and slogans.
To include specific logos and slogans.
How will the
idea/concept be delivered?
·
A creative resource that will inspire and
motivate our target audience (dads) to read to their children for just 10
minutes a day.
·
Can take any form – print, online,
advertising/video/ infographic.
·
Must leave audiences with an understanding of
just how much of a difference 10 mins a day reading with a child can make.
Why have I chosen it?
I think it’s a great cause and it’s crucial for children to
learn to read and great to improve on the amount of dads reading to their
children.
What do I want to get
out of it?
Push myself to create something to persuade the audience.
In order to do this I will have to explore using devices to move the audience.
A lot of concept development and planning will be needed- something I need to improve on in my work.
In order to do this I will have to explore using devices to move the audience.
A lot of concept development and planning will be needed- something I need to improve on in my work.
What do I want to
produce in response to the brief?
·
The tone will be fun, personable, enthusiastic
and engaging.
·
An imagined world of learning and fun between
the dad and child. After a dads hard day – escapism/relaxation/fun. After child’s
day – learning to read/life skills/fun/calming before bed.
·
Could be any time of the day however… some dads
may get home when their kids are already asleep – instead of a fag break ring
them and tell them a story or let them read to you.
·
The dad could be in uniform/work clothes.
Normal/low income jobs doesn’t necessarily have to be a suit. – Could be a gif
flipping through images of dads reading to their kids in all different outfits
and situations – morning/lunchtime/evening, inside/outside/in the car, to
one/two/the whole family.
·
Imagined story fills room/scene…. Could be the
same story throughout? Maybe with the Save the Children/Read on Get on slogan/logo
on the cover?
·
Could show the child succeeding and reading
successfully/retelling the story/drawing out/acting out the story without his
dad showing he has learnt skills/gained emotionally from ‘story time’.
STUDIO BRIEF 1: Individual Practice
The problems I aim to
solve are…
·
In the UK 130,000 children leave school unable
to read as well as they should.
·
40% of these are from poorer backgrounds.
·
Dads may not think they have enough time (the
campaign targets 10 minute approach).
In order to solve
these problems I will…
·
Inspire and motivate dads to read by portraying
it as a fun activity.
·
Engage the audience with my creative response by
creating a visually exciting/imaginative scene.
·
Move the audience by including images of father
and children bonding (over books) – hit the guilt nerve in caregivers and
hopefully encourage them to act on it (increase reading).
I will be aiming to
communicate (3 specific messages/ideas/moods)
·
A fun and enthusiastic mood.
·
A message encouraging reading.
·
Bonding time between dad and child.
To an audience of
(name 3 characteristics)
·
Dads
·
Other caregivers
·
Children themselves (to ask their dads to read
more to them)
Wednesday, 19 November 2014
Competition Project Proposal
- Be specific!
- 10 mins reading makes a difference
- To the dads aswell!
- Having a rubbish day
- Get home and fall into a world of escape with child
- Hug/play
- Doesnt have to be a tactile dad
- Reading to your child great way to show you care and your love
- Pat on the head
- Document, Evaluate, Reflect, Present.
- Before you summit work post it and development work to yourself with date,
- 5 competition briefs minimum.
- 11 second club - pixar/disney?
- Quertee
- Secret 7
Sunday, 9 November 2014
Save the Children Competition Brief
http://www.ycn.org/awards/ycn-student-awards/2014-15-ycn-student-awards/briefs/save-the-children
Initial ideas:
Dads/stepdads/grandads/brothers/cousins reading to younger boys in different situations such as at bed time, in the car, on the sofa, in a den, in the garden... think about places dads do make effort with their sons: sports, fixing things, games..
Things reading can help with: learning to read, learning how to do everyday things, spelling, improving imagination - could have the son and the dad entering another world... relief from day of work relaxing and imaginative and time with son/daughter
Like the wild things
Step into a different world
imaginative things coming into the scene out of the book or just in the scene dotted about.
https://www.youtube.com/watch?v=Orb6xXPPBKo&list=PLkxNlkO6Fsho-iJ5eKwqal7pBJ3wVSgpq
https://www.youtube.com/watch?v=A5ePwEoPQlw&list=PLkxNlkO6Fsho-iJ5eKwqal7pBJ3wVSgpq
I really love the nostalgic feel of the 2014 poppy appeal advert and the colour scheme and media they've used to create it. This may inspire the feel of my illustrations as I think your parents reading to you is such a nice memory as it is often the main one on one quality time where there are no other distractions and you are both consumed in the world/story of the book.
I want to investigate and explore this project from the parallels and juxtapositions of the dad and child's day, both coming together to relax, imagine, have fun, at reading time. Both can escape from the stresses of the day - even for just ten minutes. I think most dads think of reading as a chore or that they don't have the time or that its not manly. These three things are subjects I need to conquer in my illustrations so that the campaign works. If it is something dads enjoy and look forward to and don't find stressful or boring then they won't find it a chore. If it is only 10 minutes out of their day, the same amount of time it takes for small things (A dad could be watching tv and then decide to pop up and read a bed time story instead and then ten mins later the same sitch on the tv is still going on... same conversation or whatever... nothings happened) If child/dad is having a rubbish day this could be the light at the end of the tunnel. (child could be looking forward and imagining the story all day the imaginitive world, and then the dad could say he's too tired...vs dad and son both imagining it throughout the day, or things reminding them of it, when they get home both excited to read.) Get home and fall into another world... escapism, hugs, say goodnight etc. Could have a really unsenitmental/cuddly dad, but reads the story to his kid, just pats him on the head or something, but the child knows his dad cares about him as the story one on one time means a lot.
Initial ideas:
Dads/stepdads/grandads/brothers/cousins reading to younger boys in different situations such as at bed time, in the car, on the sofa, in a den, in the garden... think about places dads do make effort with their sons: sports, fixing things, games..
Things reading can help with: learning to read, learning how to do everyday things, spelling, improving imagination - could have the son and the dad entering another world... relief from day of work relaxing and imaginative and time with son/daughter
Like the wild things
Step into a different world
imaginative things coming into the scene out of the book or just in the scene dotted about.
https://www.youtube.com/watch?v=Orb6xXPPBKo&list=PLkxNlkO6Fsho-iJ5eKwqal7pBJ3wVSgpq
https://www.youtube.com/watch?v=A5ePwEoPQlw&list=PLkxNlkO6Fsho-iJ5eKwqal7pBJ3wVSgpq
I really love the nostalgic feel of the 2014 poppy appeal advert and the colour scheme and media they've used to create it. This may inspire the feel of my illustrations as I think your parents reading to you is such a nice memory as it is often the main one on one quality time where there are no other distractions and you are both consumed in the world/story of the book.
I want to investigate and explore this project from the parallels and juxtapositions of the dad and child's day, both coming together to relax, imagine, have fun, at reading time. Both can escape from the stresses of the day - even for just ten minutes. I think most dads think of reading as a chore or that they don't have the time or that its not manly. These three things are subjects I need to conquer in my illustrations so that the campaign works. If it is something dads enjoy and look forward to and don't find stressful or boring then they won't find it a chore. If it is only 10 minutes out of their day, the same amount of time it takes for small things (A dad could be watching tv and then decide to pop up and read a bed time story instead and then ten mins later the same sitch on the tv is still going on... same conversation or whatever... nothings happened) If child/dad is having a rubbish day this could be the light at the end of the tunnel. (child could be looking forward and imagining the story all day the imaginitive world, and then the dad could say he's too tired...vs dad and son both imagining it throughout the day, or things reminding them of it, when they get home both excited to read.) Get home and fall into another world... escapism, hugs, say goodnight etc. Could have a really unsenitmental/cuddly dad, but reads the story to his kid, just pats him on the head or something, but the child knows his dad cares about him as the story one on one time means a lot.
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