Study Task 1 - Brief Selection - What is the Problem?

Part 1 - Based on the discussions in the studio session that focussed on your criteria for success within the module and the reasons for entering competitions, evaluate the three briefs that you brought to the session. You will need to reflect on

• To what extent  will the briefs allow you to your criteria for success within the module
• To what extent will the briefs benefit you with regards to the benefits of entering competition briefs
• Any problems that you can foresee with the briefs in relation to the issue discussed in the session.

Part 2 - Based on your response to Part 1, select a brief from the YCN 2014/15 Student competition briefs (see the link below) that you think will provide an opportunity to fulfil the criteria discussed in the studio session. In selecting a brief you should aim to focus on the problem, context audience, opportunities etc. as discussed in the session and not purely a the discipline specific content. Having selected the brief, you are asked to analyse it using the following questions as prompts.

• What problem(s) are identified by the brief 
• What is the brief asking you to do about it/them?
• What is the brief trying to achieve?
• Who will benefit?
• What is the message?
• Who is the audience?
• How will the message be delivered?
• Can you foresee any problems in responding to the brief?