Save the Children Competition Brief

http://www.ycn.org/awards/ycn-student-awards/2014-15-ycn-student-awards/briefs/save-the-children

Initial ideas:
Dads/stepdads/grandads/brothers/cousins reading to younger boys in different situations such as at bed time, in the car, on the sofa, in a den, in the garden... think about places dads do make effort with their sons: sports, fixing things, games..
Things reading can help with: learning to read, learning how to do everyday things, spelling, improving imagination - could have the son and the dad entering another world... relief from day of work relaxing and imaginative and time with son/daughter
Like the wild things
Step into a different world
imaginative things coming into the scene out of the book or just in the scene dotted about.

https://www.youtube.com/watch?v=Orb6xXPPBKo&list=PLkxNlkO6Fsho-iJ5eKwqal7pBJ3wVSgpq

https://www.youtube.com/watch?v=A5ePwEoPQlw&list=PLkxNlkO6Fsho-iJ5eKwqal7pBJ3wVSgpq

I really love the nostalgic feel of the 2014 poppy appeal advert and the colour scheme and media they've used to create it. This may inspire the feel of my illustrations as I think your parents reading to you is such a nice memory as it is often the main one on one quality time where there are no other distractions and you are both consumed in the world/story of the book.

I want to investigate and explore this project from the parallels and juxtapositions of the dad and child's day, both coming together to relax, imagine, have fun, at reading time. Both can escape from the stresses of the day - even for just ten minutes. I think most dads think of reading as a chore or that they don't have the time or that its not manly. These three things are subjects I need to conquer in my illustrations so that the campaign works. If it is something dads enjoy and look forward to and don't find stressful or boring then they won't find it a chore. If it is only 10 minutes out of their day, the same amount of time it takes for small things (A dad could be watching tv and then decide to pop up and read a bed time story instead and then ten mins later the same sitch on the tv is still going on... same conversation or whatever... nothings happened) If child/dad is having a rubbish day this could be the light at the end of the tunnel. (child could be looking forward and imagining the story all day the imaginitive world, and then the dad could say he's too tired...vs dad and son both imagining it throughout the day, or things reminding them of it, when they get home both excited to read.) Get home and fall into another world... escapism, hugs, say goodnight etc. Could have a really unsenitmental/cuddly dad, but reads the story to his kid, just pats him on the head or something, but the child knows his dad cares about him as the story one on one time means a lot.