Statement of Intent RETHINK

Leeds College of Art BA (Hons) ILLUSTRATION	Level	06
OUIL603 Extended Practice	Credits	60
STUDIO PRACTICE Statement of Intent

Name	Alice Dear	Blog Address
Date	10/10/15	http://a-dear1316sp.blogspot.co.uk/
Rationale
Create work that imbues and evokes the raw emotion that is the driving force behind the brief; do this by the combination of carefully considered colour, pattern, detail and media! About my practice; Colour, Pattern, Detail, Emotion, The natural world. I want my portfolio to include; Broad range of media, Mixed media, Visual research/experiments, Colour palettes, Work finished to a professional standard, Simple/symbolism, Good drawing ability.
Themes / Subjects
Themes in my work… Colour, pattern, people, creativity, culture, emotion, psychology. Subjects in my work… Promotion, branding, reportage, human relationships e.g. parent and child, culture e.g. Africa, festival culture etc, fashion.
Products / Methods of Distribution
To produce; Promotional material – canvas bags/leaflets/stickers/posters (L.R) Editorial material – picture book/magazine/editorial illustrations (Uganda maternal/VD mag) Analogue prints – (ADAD Collab/ India/ Run the World) Range of 3D products (SUND.I.Y) Paintings (portraits Q&A Saturday)
Practical Skills / Media / Formats
Practical Skills: Collage, Print – lino/screen/canvas bags/stickers, Sewing & embroidery, 3-D making, Experimenting with paint. Non-Practical Skills; Communication – presenting in front of groups, networking, Documenting Evaluating Organisation – Fail to prepare, prepare to fail! / Arriving early!

Brief 1: Ugandan Maternal Healthcare Book	Deadline	November
Rationale: To produce illustrations for the first chapter of the book. These will be informative and tell a story based on the paragraphs sent by the others working on the project. The illustrations will be analogue and digital; first drawn out in pencil and then worked into on Photoshop. These are finished but now need one correction with the colour of grass in one illustration.
Brief 2: Lone.Rascal Promo Products	Deadline	June
Rationale: Produce promotional material for the Lone.Rascal clothing brand. This should include a design that interacts with the logo/name of brand that can be used on a canvas bag, leaflet, sticker etc could propose some ideas, such as a fun fluffy keyring etc but should definitely produce the canvas bag! Fun, free spirited, festival vibe, boho, hippy, emotion, happy, creative, colourful, vibrant, young, retro, musical!
Brief 3: Q&A Saturdays	Deadline	June
Rationale: To post on blog (Tumblr and embed to Blogger) weekly, every Saturday, a short Q&A featuring someone that has inspired me that week. Mostly no more than ten questions; best at about 5 key questions in order to keep it short and sweet, as interviewees are more likely to answer the questions and the audience is more likely to read it. I will be providing my own illustrations for each either a portrait of the interviewee or an illustration of something that symbolises them. I will also be providing examples of their work or links. The tone of voice will depend on the interviewee and what they stand for. I am assuming that I will be able to get hold of a photograph reference of their face so it should be a portrait alongside other key elements in their working life/passions. I want to use a limited colour scheme for these and lots of negative space as the background as this will create a clean and simple look to the blog post and will allow the illustration to merge with the blog background, with the text underneath.
Brief 4: SunD.I.Y	Deadline	June
Rationale: In order to expand my use of media and 3-D materials I have set myself the task of spending 1-2 hours on a Sunday creating a small creative D.I.Y project. I will be uploading this as a blog post every Sunday onto my A Wasp in a Wig Tumblr under the page SunD.I.Y. I am not expecting the results to be perfect but the aim is more so to investigate and explore other materials and practice not being so preoccupied with perfection in my work. The tone of voice will be fun and not too serious. I want to be experimental and carefree with this brief and not worry about how the work looks, it is all about the process of making and trying out techniques and creating 3-D products I would admire, on Pinterest for example, but never usually actually set aside the time to make myself. I was thinking of focussing on simple designs such as Anthropologie style flower and pattern surface designs to decorate them, with perhaps a letter to symbolise someones name etc. This will be helpful to my creative practice as I want to start thinking about simple surface pattern more which will allow me to focus on the role of shape and colour in media more.
Brief 5: ADAD Analogue Print Collaboration	Deadline	Easter
Rationale: Create illustrations based on the themes of animals in folk law or based on our trip to Berlin. These will then be passed on to Aggie Davies, an Illustration student at Portsmouth. She will apply her working practice to these illustrations. She works in a more print based medium and is really interested in that process. I love her work and I think it will work great with my own illustrations to add depth, visual interest and atmosphere to the work. Yet to be confirmed. However I really like the tone of voice of the artist’s work I am collaborating with so it would be cool to follow in that and it would work really well with the content of our project looking at animals in folk law. Slightly disturbing/magical.
Additional Project Proposals Studio Brief 6: Vagina Dentata Magazine Editorial Illustration To draw a couple of well known Sci-Fi characters. Currently working on four portraits, these focus on Wonder Woman, Princess Leia, Barbarella and Ellen Ripley. I have finished drawing them in pencil, and I have done the base colours for them on Photoshop but I will need to finish them off quickly over the next week if possible because I want to hand them over ASAP. Studio Brief 7: The Houlder's Christmas Portraits Deadline: Christmas 2 A3 Paintings as part of a set for a Christmas present. In the same style/media (acrylic paint) that I used for a previous painting. These are finished. Studio Brief 8: Run the World Create an illustration that celebrates the project 'Run the World', including symbols of the countries, continents, number of miles etc. Deadline for this is June but I can definitely get it done in a day if needed, so I may work on this on a day when I have some spare time. Studio Brief 9: India Brief Deadline: Start in November end in June. Patterns! People! Colour! Work investigating into the role of colour, patterns and people in India. Create a collection of prints, photographs and other multimedia work based on the trip. Create a range of books based on this (one for photographs, one for prints, one for line drawings? Ranging in size/quantity of pages/format… could be really small one for line drawings etc.). Or just create one big book filled with them all? Perhaps both… the one large one could have all the originals, the others may just be copies/digital printed vesions? Studio Brief 10: Arthritis (JIA and other illnesses that Arthritis Research UK fund research for) Awareness Campaign. Yet to be made specific. In order to do this I will have to talk to people campaigning/working for this cause already and find out what my illustrations can do to help most effectively. Be it an animation, a character design e.g. in wheelchairs etc, posters or canvas bags to raise money etc. I will also contact people dealing with it such as the communities on social media platforms like Instagram. How do charities such as Arthritis Research UK fund research that affects young people… YOUNG PEOPLE ORIENTATED. This has now been redirected towards the brief working with Crispins Orthotics. Designing some surface pattern designs etc for prosthetics etc. Studio Brief 11: Featherhead People Promotional Material This brief is a very short brief I can just do a few illustrations to promote the brand for social media/handouts etc. Studio Brief 12: Guardian Editorial Brief Create 3 illustrations depicting Leeds College of Art for three separate but linked articles. These are finished, but I didn’t win.

Contextual References

RESEARCH ACTIVITY: Go to India	Deadline	December
Details Go to India and investigate the colours, patterns and media of India and its cultures! Investigate into animals role in Indian society; e.g. animal deities etc.
RESEARCH ACTIVITY: Find out about African dress.	Deadline	November
Details Research into Ugandan dress, such as headgear and dress; could look on social media like Instagram for dress makers/designers over there. (Not high end just casual/tribal)
RESEARCH ACTIVITY: Find out about animals in folk law	Deadline
Details Find out about animals in folklaw so that I can choose an appropriate story to focus on and propose to AD illustrations for our analogue print collaboration.
RESEARCH ACTIVITY: Interview guests for Q&A Saturdays	Deadline	weekly
Details Create a set of questions – individually focussed and email them.
RESEARCH ACTIVITY: Research into different media for D.I.Y activities.	Deadline	weekly
Details Keep a Pinterest, notes, and possible media such as empty egg boxes, in order to be prepared in advance for my weekly blog post.

BIBLIOGRAPHY

BOOKS / TEXTS  - (Harvard Referenced)

Masters of Fashion Illustration by David Downtown New Icons of Fashion Illustration by Tony Glenville The Business Book, DK A Child Is Born, Lennart Nilson, - for research for the Maternal healthcare book Steve McCurry India Photography Book.

MAGAZINES / JOURNALS / ARTICLES – (include publication date and details)

Magazines such as ID, Another etc for interview research.

ON LINE REFERENCES  / WEBSITES / ARTICLES (include specific urls)

Wikipedia for India location research Pinterest/Instagram for India and Uganda culture research Pinterest for DIY research

OTHER REFERENCE MATERIAL (Films, events, exhibitions, conferences)

V&A Fabrics of India Exhibition The Pitt Rivers Museum & Ganesha Exhibition

ACTION PLAN – use this section to identify specific tasks that you need to complete in order to resolve the brief.
Brief	What do you need to do?	Deadline
1	Studio Brief 1: Uganda Maternal Healthcare Picture Book Illustrations as these must be done by the end of October. Pencil illustrations leaving clothing and background plain/negative space. Then use Photoshop to add colour and pattern to clothing and garments.	November
2	Studio Brief 3: Q&A Saturdays  Prepare questions Create illustration Create blog post	weekly
3	Studio Brief 4: SunD.I.Y Prepare and make weekly Create blog post (document and evaluate)	weekly
4	Studio Brief 9: India Brief, initial research and preparation must be done as I will be leaving for India at the end of October. Research into the culture and arts there. Also research into reportage illustrations.	End of Oct
5	Studio Brief 6: Vagina Dentata Magazine Editorial Illustrations can be started as soon as I know what I'm drawing, to be done to her deadline… still to be confirmed.	ASAP (Feb)
6	Studio Brief 7: The Houlders Christmas Portraits, can be done consistently throughout the next few months until Christmas, best to start ASAP but need to find out size and get paper, and have reference images.	Christmas
7	Studio Brief 5: ADAD Print Collaboration, either based on Berlin trip or animal stories from folk law for the illustrations. There is a print studio near our houses.	Easter
8	Studio Brief 8: Run the World, as this is only one image I can get this done in about a day I just need to find time to fit it in, luckily no urgent deadline as the run is currently in progress however would be good to get ticked off the list!	June
9	Studio Brief 2: Lone.Rascal Promotional Material.	June
10	Studio Brief 10: Arthritis Awareness Campaign/ Crispin Orthotics designs.	To be Confirmed

  

BA (Hons) Illustration - Level 06

OUIL603 Extended Practice

STUDIO PRACTICE

Project Proposals

10 steps to producing persuasive project proposals

1.    Set clear aims and objectives

2.    Be SMART

(Specific , Measurable , Achievable , Realistic , Time Conscious)

3.    Use words from your brief

4.    Justify the need for your proposal

5.    Describe your audience

6.    Describe your motivations

7.    Consider the reader

8.    Eliminate vagueness

9.    Visualise the ending 

10. Assume nothing