Overarching Rationale

I want to…

Create work full of emotion.

Create work that uses a colour palette, pattern and media, 

(and details where appropriate as well as carefully thought out use of negative space),

 specifically and selectively to convey the message of the piece 

-from the client to the target audience. 

Because…

This will give context to my work.

It will help to target my working practice to the brief and client

so that my work is as professional as possible,

but still full of my passions/key themes in my work;

C O L O U R 

P A T T E R N 

E M O T I O N 

D E T A I L 

N A T U R E 

(In my opinion this^ includes people and animals - basically the opposite of technology/sci-fi)

This will…

Create a portfolio that has a concurrent theme of work; 

reflecting my passions and key themes, 

Create a portfolio full of experimentation throughout, 

yet still clearly specific and targeted to my briefs;

client and audience. 

And as a result…

 Clients will be able to see the type of work I create as a practitioner,

and how I can tailor my work, 

keeping my tone of voice,

to be specific to their brief and intent.

Themes in my work…
Colour, pattern, people, creativity, culture, biology, psychology

Subjects in my work…
Promotion, branding, reportage, human relationships, Africa, fashion