OUIL505: Creating a Brief

BA (Hons) Illustration – Level 05

0UIL505 Illustration 2: Applied Illustration – Studio Brief 2

Brief Title:  A range of self-empowering beauty and educational products for women and the LGBT community reflecting the aims and themes of Third-wave Feminism.

Brief:

·      To create a surface pattern design that can be potentially made into a range of proposed products and packaging.  Combine the elements of typical girly factors such as flowers and intricate ornate designs with empowering images and slogans or key words relating to the aims of third-wave feminism. Colour scheme should be in line with typically girly colours or juxtapositions such as really masculine powerful colours such as red and black. The overall appearance of the product should be quality.

Product:

·      Make-up bag/ pencil case/ book mark/ posters.

·      Key product: create a surface pattern design.

Tone of Voice:

·      Open minded/ Third-wave feminist.

Audience:

·      Women and members of the LGBT community that would be interested in buying or receiving a makeup bag/other various products based on the themes and aims of Third-wave Feminism.

·      Age: Teens and above.

Context:

·      Third-wave Feminism: One of their focuses: Girl Power- ‘Power exercised girls; A self-reliant attitude among girls and young women manifested in ambition, assertiveness, and individualism.’

·      Another focus: Choice and Empowerment- including embracing the female form – in a powerful way- goddesses/empresses/queens etc/mothers breast feeding etc.

·      Another focus: Queer and non-white women, and Gender Theory: abolishing gender role expectations and stereotypes.

Additional Information/Considerations:

·      May need to talk to student services office about potential posters supporting the aims of third-wave feminism.

·      May need to arrange a workshop on the sewing machines.

·      Research:

·      LIL KIM/ Kelis/ Beyonce/ Rihanna/ Nicki Minaj/ TLC/ Destinys Child/ Lily Allen/ Missy Elliot/ The Pill/ Jonny Hannah/ Oliver Jeffers/ Sister Corita/ William Morris.

Mandatory Requirements:

·      Explore and research in depth the context of my product both regarding market research/target audience and the themes and aims of Third-wave Feminism.

·      Explore, research and experiment with surface pattern and practical techniques.

·      Keep blog up to date with work and progress throughout as well as continuous evaluation.

·      Visual research in the form of a sketchbook and any 3D work practicing techniques such as sewing etc.

·      Final product or at least proposed products drawn out in detail and different angles etc.

Deliverables:

·      4 Mood Boards

·      Sketchbook with ideas and visual research included

·      Blog with up to date analysis of work, as well as artist and contextual research.

·      Final product.

·      Proposed products (on board/drafts in sketchbook).